(TELEGRAPH) — High Street shops are buying “Adele-sized mannequins” as chains increasingly market clothes at curvier women.

The fashion designer Karl Lagerfeld caused a storm earlier this month by branding the singer “a little too fat”, but it appears that retailers are now embracing consumers with fuller figures.

One of the UK’s largest shop mannequin companies has reported a surge in orders for clothes dummies sized 12 and above.

Over the last year Displaysense, which suppliers some of the UK’s biggest clothing chains with mannequins, has seen a 16 per cent increase in sales of “plus-size” window dummies.

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